‘Music Testing, 1, 2, VS3…’
Vipology announced it has acquired MusicTesting.com and launched the first smart speaker music-testing platform in the marketplace — say hello to VS3+MusicTesting.com. This patent-pending system marries Amazon’s Alexa and IBM Watson technology and is poised to transform the way programmers secure critical music data. Vipology partnered with Benztown in the development of the VS3+MusicTesting.com platform, with Benztown providing an extensive library of thousands of song hooks covering 14 formats.
The VS3+MusicTesting.com platform brings music research into the comfort of listeners’ homes and enables listeners to share their passion through emotional responses, scoring listeners’ emotional feedback in ways legacy music testing cannot. With simple call-to-action methodology, VS3+MusicTesting.com turns the music research dynamic into a one-on-one audience relationship and conversation, leveraging the power of IBM Watson to score emotion and passion by sound. So there.
Chris Peaslee, CEO of Vipology, said, “We are excited to bring this groundbreaking new technology to Radio. The VS3+MusicTesting.com platform will revolutionize music research and deliver valuable listener intelligence and highly nuanced insights into consumer music preferences. This is Radio’s next generation in music testing research for our next generation of listeners. We can’t wait to show programmers how it works and how this is going to make their jobs easier, save them money, and help them stay on the edge of what their listeners want to hear now.”
Brian Parsons, Viplogy’s Chief Technology Officer commented, “Alexa’s casual experience is a great way to gather research. Leveraging IBM Watson and our patent pending secret sauce to deliver consumer emotional analysis is a completely new and powerful concept for music testing. Both systems are really fun to integrate into our technology.”
The Vipology guys will be in action demonstrating VS3+MusicTesting.com at the Worldwide Radio Summit tomorrow, May 3 and Friday, May 4 at the W Hollywood Hotel. Sign up online to schedule a personal demo. For more information on the VS3+MusicTesting.com platform, contact Michael W. Kay at 213-432-1800 or at info@vipology.com.
