Sounds Like You Will Enjoy This
Pandora just debuted its new “Sounds Like You” campaign “to celebrate individuality, diverse musical tastes and Pandora’s legacy of delivering truly personalized music experiences for listeners and artists.”
A wide variety of artists participated in the campaign’s rollout, including Big Sean, Gorillaz (shown), Miranda Lambert, Questlove, 2 Chainz, Amine, Bishop Briggs, Brett Eldredge, Daya, Halsey, Keith Urban, Kelsea Ballerini, Lil’ Yachty, Maggie Rogers, Nicky Jam, Pitbull, Thomas Rhett and Ziggy Marley participated in the development of the campaign by sharing their musical inspirations and memories. Each artist was photographed and placed next to a Pandora “P” constructed entirely of album art from music meaningful to them as artists and as fans. These iconic images will be featured in digital ads, billboards around the country and hand-painted murals by MADSTEEZ in Los Angeles and New York.
“Music lovers today have more complex and eclectic tastes than ever,” said Nick Bartle, Chief Marketing Officer at Pandora. “‘Sounds Like You embodies Pandora’s unique ability to deliver a music experience completely personal to each listener. So whether you’re a long time listener of Pandora radio or enjoying Pandora Premium, we can help you find what you already love and reward your curiosity with never ending discovery.” The company also announced that Pandora Premium, previously accessible via invite only, is now available to all listeners via the App Store and Google Play.
