Alpha Media Names Martinez Director Of Digital

• Portland, OR-based Alpha Media has named Ernie Martinez as National Director of Digital Content. His responsibilities will include managing all Digital Content Creators, working closely with the programming team to ensure on-air and digital platforms are complementary to each other, developing a national strategy, voice and aesthetic for each format, and other important stuff.

Originally from Dallas, Martinez began his radio career at the age of 19. In 1997, Martinez, a.k.a. Ernie D, joined Radio Disney in Dallas as a Producer and quickly worked his way up to Director, On-Air Programming. He relocated to Los Angeles with Radio Disney in 2008. After leaving Disney, Martinez jumped into the digital content space as a VP of Talent Partnerships at mitú, a digital media company creating short and long-form content for an American Latino audience.

In making the official announcement, Alpha Media VP of Content Phil Becker commented, “The addition of Ernie to Alpha Media is yet another example of our commitment to our digital offerings. His strategic thinking and fan first approach are exactly what our industry needs to thrive.”

Martinez, who will remain based in Los Angeles, remarked, “I’m extremely excited to join Alpha Media and lead this new group of creators. I’m looking forward to collaborating with Phil Becker, Scott Mahalick, Ronnie Stanton and the other great talent at Alpha to create digital strategies that engage our audiences and amplify the already successful music and on-air strategies, both on a national and local level.”