CBS Audio, Skyview Renew Vows

• Viacom’s CBS Audio Network and Skyview Networks announce the renewal of what is termed “their highly successful partnership for network sales and distribution.” As the press release states, “Since partnering in 2018, the CBS network’s audience and revenue have grown through expanded programming and content integration campaigns that generate enthusiastic support and strong results from the advertising community. In the next phase of the partnership, the companies will further develop the CBS sales strategy that leverages its personalities and influencers in both long-form and short-form programming.”

“Our CBS Audio Network partnership with Skyview Networks strengthens our ability to drive sales efforts,” said Craig Swagler, VP/GM for CBS Audio Network and CBS News Radio. “This collaboration continues to assure our 23 million weekly listeners that they will continue to get the highest level of quality journalism they are accustomed to, while also providing for new opportunities for growth.”

Jeanne-Marie Condo, EVP/GM of Skyview Networks, commented, “CBS Audio Network’s commitment to collaborating with the agencies and advertisers has been key to their success. The CBS team is incredibly creative and expert in using Viacom/CBS’s assets to produce unique content that is highly sought after in the ad community. We have hit our stride together and look forward to more significant growth and new opportunities ahead.”

Skyview Networks CEO Ken Thiele added, “We are proud to continue our partnership with CBS and this multi-year renewal speaks to the growing momentum we are experiencing together. As Skyview Networks continues its growth, we are actively planning additional opportunities built on CBS’s programming and integrations across our sales platforms. With today’s changing audio landscape, I’m confident that our companies are poised for additional healthy growth.”