Elberg Joins VCMG LIVE/West Palm

• West Palm Beach-based Vic Canales Media Group (VCMG LIVE LLC) has named veteran radio executive Scott Elberg as Executive Vice President/Market Manager.

Victor Canales, President of VCMG LIVE, said, “Scott is a proven leader of media teams with a history of surpassing budgets. With more than 30 years of major market experience in Integrated Marketing and Advertising Sales both Traditional and Digital-OTT. We look forward to Scott growing our South Florida cluster.” That cluster launched in early 2018 with True Oldies Channel affiliate WSVU-AM 960/North Palm Beach and two FM translators @ 95.9 & 106.9, purchased from JVC Media of South Florida.

Elberg’s diverse media background includes senior level positions, including a stint as VP/GM of Z100 and WKTU/New York. He led the relaunch of WKTU in 1996, taking it to Top 5 in revenue in the U.S. with 60% profit margins. From 2002-2005 Elberg led the sales efforts at Univision Radio in New York, and he was most recently Director of Business Development for Cumulus Media New York.

Elberg said, “I’m thrilled to join VCMG LIVE in this role and work together with the talented team in place in West Palm Beach. Our goal is to continue to build on success and create a customer focused, results driven organization in South Florida. I’m excited to get started.”