Entercom All In On Radio.com
• Entercom today announced that its Radio.com brand will soon become the exclusive digital platform for all of the company’s radio stations. In a staff memo, Entercom President & CEO David Field said, in part, “During July and August, we will remove our stations from TuneIn to drive all digital listening of our outstanding stations, shows, and personalities to our own Radio.com platform. The transition dates are July 6 for the legacy Entercom stations and August 1 for the legacy CBS stations.”
Field (pictured), continued, “We are committed to making Radio.com a leader in the digital audio space. We have added a number of highly talented leaders to our team to help lead the charge. Over the next several months, we will be rolling out new product features, distribution partners, advanced advertising products, and other improvements to enrich the user experience and enhance our value to customers. Our goal is to make Radio.com a daily habit for many millions of Americans.
He added, “Beginning this week, we will be significantly ramping up our efforts to drive our listeners and others to download and use Radio.com, particularly those who have been enjoying our local brands on TuneIn. We are fortunate to own Radio.com and believe it is an outstanding brand name to build around. In order to elevate consumer awareness of Radio.com and drive downloads, we will be increasing our on-air and off-air promotion. As part of that effort, we will be embracing Radio.com on all of our stations, identifying them on-air as ‘a Radio.com station.'”
Rounding third and headed for home, Field said, “This is an exciting day for Entercom as we take a big step forward to becoming a leading player in digital audio. Once again, we are playing offense. And with our #1 position in creating outstanding, proprietary local audio content, we are well positioned for success.”
