Entercom Bets Heavily On FanDuel
• Entercom Communications Corp. and FanDuel today announce a six-year partnership designating FanDuel, the leading online sports and entertainment company, as the official sportsbook partner of Entercom across its sports-talk radio stations and RADIO.COM. As part of the deal, Entercom listeners will have unique access to FanDuel odds, insight, and promotion via Entercom radio stations and personalities. Entercom and FanDuel will also collaborate on in-depth integrations and co-produce content that will pioneer the industry with all-new formats.
Under the agreement, FanDuel will be the official sportsbook of Entercom, and receive preferred and increased category access to all Entercom talent in every market where Entercom and FanDuel both operate. The partnership brings FanDuel’s sports betting content, industry-leading products, and risk and trading expertise to the fingertips of Entercom sports fans via a comprehensive integration across the largest sports audio platform in the country.
“Entercom has revolutionized the audio and entertainment industries and we’re beyond excited to be their preferred partner in the sports betting and fantasy categories,” said Matthew King, CEO of FanDuel. “In the two years we have been doing business with Entercom, it’s abundantly clear to us that their authentic connection to sports fans is one of the best ways for us to engage FanDuel customers. We will work together to offer sports fans access to information wherever, whenever, and however they consume content, providing them with the tools to learn and win.”
David Field, Chairman, President & CEO of Entercom, stated, “We believe this is the largest advertising commitment ever made within the radio industry. We are focused on delivering the best sports betting experience for our audiences in markets where legalized sports betting will be pervasive. The marketplace is growing exponentially and FanDuel is an ideal partner to take full advantage of the influence and reach of Entercom’s robust sports platforms to deliver an even better, audio sports experience to our listeners.” FanDuel was represented in the conversation by AdResults Media.
