Entercom Bets On QL Gaming Group
• Entercom Communications Corp. has acquired sports data and iGaming affiliate platform QL Gaming Group (QLGG) for approximately $32 million cash. The acquisition brings QL’s data, analytics and insight-driven content to Entercom’s sports-talk stations, podcasts and RADIO.COM. The QLGG technology portfolio includes sports betting data and analytical capabilities (BetQL), daily fantasy sports (RotoQL), simulation-based sports outcome predictions and game forecasting (AccuScore), and comprehensive analytical coverage of the ATP and WTA Tours (TennisInsight.com), each with respective subscriber base and licensing opportunities.
“As the sports betting marketplace continues to grow exponentially, the acquisition of QL Gaming Group is a perfect fit for our unrivaled sports audio platform,” said David Field, Chairman, President & CEO, Entercom. “Integrating QL’s analytics and content with our sports brands enables us to deliver unparalleled experiences for sports fans. The acquisition builds on our track record of digital growth and further enhances our direct-to-consumer technology portfolio with data and analytics capabilities, while also adding an innovative new subscription offering to our platform.”
Justin Park (left), co-Founder & CEO of QLGG will continue to lead the QLGG business, reporting to Entercom Pres. of Sports Mike Dee and Chief Digital Officer J.D. Crowley. “We are thrilled to be joining the leading sports audio platform, bringing our betting insights and expertise to such a loyal and dedicated fan base,” said Park.Between our capabilities to make bettors better and the influence Entercom’s platform provides, we can now offer a wholly unique proposition to the sports enthusiast that is second to none.”
In 2021, under the company’s first full year of ownership, QL Gaming Group is expected to generate approximately $12 million in revenue with an EBITDA margin in the high 20s.
