Entercom Names Podcast Marketing Chief
• Entercom has named Brian Swarth as Head of Marketing, Podcasts. In this newly created role, Swarth will lead and oversee all marketing and PR for Entercom’s premium podcast division consisting of Cadence13 and Pineapple Street Studios while also working closely with Entercom’s radio and streaming divisions to develop strategic and creative ways to grow podcast listenership across its network and digital assets.
Swarth will report directly to Chris Corcoran, Chief Content Officer, Cadence13, who commented, “With the best-in-class content and partnerships we continue to develop at a strategic and aggressive pace across our podcast divisions, we’re going to be investing heavily on the marketing side of the business, starting with Brian’s hire and leadership. His expertise, creative marketing vision and experience with premium-level shows is deep and aligns perfectly with our ambitious goals and high quality of content.”
Swarth joins Entercom from Showtime Networks, where he most recently served as SVP of Digital Media & Marketing. Swarth was previously VP and Managing Director of Client Strategy, Media and Entertainment at Zemoga and Sr. Director of Strategy and Business Operations, Content Distribution at MTV Networks. “I’m thrilled to be joining the Cadence13 and Pineapple Street Studios teams to amplify their brand stories and content marketing to help accelerate growth at such a pivotal moment in the evolution of the podcast industry,” said Swarth. “Getting the chance to work alongside some of the best storytellers and content makers in the industry, while leveraging Entercom’s massive scale and reach, is a marketer’s dream come true.”