Executive Action: Reel2Media
• Seattle-based Reel2Media has named Holly Garrard as VP of Business Development and Partnerships, to oversee client relations on the U.S. side of its expanding business. Garrard is a 20+ year audio veteran, most recently iHeartMedia VP of Connections, and will now play a key role in Reel2Media’s work in branded podcasts, audio branding and smart speaker experiences.
“Audio is finally having its well deserved, and overdue, shining moment of attention,” Garrard said. “From massive usage and growth in podcasts and skills to our ever constant radio companion throughout consumers’ day. I’m honored to join an innovative team helping brands curate sonic identities and integrations to be a part of the audio revolution. I look forward to supporting our partners and getting more brands to lean into the power of sound!”
Reel2Media co-founder Anthony Gay commented, “Holly brings a huge amount of brand and agency experience in helping clients achieve their objectives with creative audio solutions. Her energy and experience combined with our fresh and innovative approach to audio creativity will really move Reel2Media forward in the coming months.”
Reel2Media is the sister company to ReelWorld, and also has a UK base in Manchester, England. Recent Reel2Media projects include an entire audio re-brand for Bloomberg as well as the award-winning “Monster Guard” — an Amazon Alexa skill that helps kids sleep at night by putting up a “sonic forcefield” around their bedroom.
