Gillmer Elected Pres. Of Music @ ViacomCBS
• ViacomCBS Inc. has upped Bruce Gillmer to President of Music, Music Talent, Programming & Events at ViacomCBS Media Networks. In his new presidential position Gillmer will guide the company’s strategy to align and optimize all music-driven initiatives across ViacomCBS.
Gillmer reports to Bob Bakish, President & CEO of ViacomCBS, who said, “Bruce is a driving force behind many of our most iconic moments in music. Music is a thread uniting many of our brands, and I’m confident he will maximize the full power of our combined company’s portfolio to bring ViacomCBS’ global music events and programming to new heights.”
Gillmer most recently served as Head of Global Music and EVP, Music & Talent, Programming & Events for Viacom International Media Networks. In his newly elevated role, Gillmer will form and chair a new cross-company initiative to coordinate ViacomCBS’ music programming, talent and events strategy. With representation from ViacomCBS networks, the ViacomCBS Music Council will focus on leveraging the company’s global scale, talent partnerships and production expertise to extend its leadership in this space.
Gillmer will continue to oversee music talent, development and programming of music content, series and specials, and tentpole events for ViacomCBS’ Entertainment & Youth Brands, including MTV, Comedy Central, CMT, Logo, VH1, Pop TV, Paramount Network and Smithsonian Channel, and ViacomCBS Networks International (VCNI), in partnership with Entertainment & Youth President Chris McCarthy and VCNI President and CEO David Lynn.
This includes the creation and execution of worldwide music events including the MTV VMAs, MTV EMAs and, now, the MTV Movie & TV Awards. Additionally, the Music & Events, Celebrity Talent and Creative Music Integration teams across ViacomCBS Entertainment & Youth brands will report into Gillmer along with the MTV International music and talent teams.
Prior to his international and global roles, Gillmer served as SVP of Music and Talent Relations for VH1 in the U.S. He began his career in the MTV Music and Talent department in 1987, working on such iconic series and specials as Headbangers Ball, MTV Spring Break, YO! MTV Raps and more.
