Len Mead Named GM Of VSiN
• VSiN, The Sports Betting Network has hired veteran sports media executive Len Mead as General Manager. The only 24/7 sports betting network dedicated to providing real-time news and analysis across every major sport, VSiN will tap Mead’s media and sports betting expertise in an effort to further expand its audience, build its brand and solidify its position as the trusted authority in sports betting news, information, and analysis.
“Len has excelled at creating original content and growing audience across all platforms throughout his career, and we’re thrilled to add his expertise to our leadership team,” said Brian Musburger, Founder & CEO of VSiN. “Not only does Len bring a wealth of media experience from his prior roles at ESPN, NBC Sports, NESN and others, but he also brings sports betting industry knowledge from his time as head of content for PointsBet. We believe this combination will help VSiN deliver its premium sports betting content to even more bettors, on more platforms, in new ways.”
Mead joins VSiN from PointsBet, where he was VP of Content. Prior to PointsBet, Mead was VP of Media & Broadcasting Partnerships at the XFL. At the NBC Sports Group’s Regional Sports Networks, Mead led content in Boston as VP of Production & Programming, was later named GM of NBCSNW in Portland, OR. Mead earlier served as Director of Programming at New England Sports Network (NESN), and he began his career at ESPN where he spent eight years negotiating and managing league partnerships in Programming before shifting to new media as the Director of New Media Content in 2004.
In his new role as General Manager, Mead will be involved in all aspects of VSiN’s operations, with a particular focus on further improving VSiN’s leading offering across all media platforms and accelerating efforts to be the leading innovator in sports betting news and information.
“This is such an exciting time to join VSiN,” Mead said. “Brian Musburger and his team have built something special and established VSiN as a leader in credible, intelligent betting content. I’m looking forward to expanding our audience and serving bettors of all levels everywhere as they connect with sports.” [Photo: LinkedIn]
