McCormack Named Pres. Of LiveXLive
• LiveXLive Media, Inc., a global digital media company focused on live entertainment, has appointed Dermot McCormack as President. McCormack will lead the business and creative operations of LiveXLive, effective immediately.
“Dermot’s vision will propel LiveXLive as we continue to evolve. He is an accomplished leader with expertise that extends from content development to technology, growth strategies and monetization,” said Robert Ellin, Chairman and CEO of LiveXLive. “He is also a true music fan who thoroughly understands the power of the LiveXLive platform.” McCormack remarked, “Music has always been a personal passion for me and bringing fans new ways to consume music has been a highlight of my career. From streaming the greatest music festivals in the world, to serving engaging original content to an ever-expanding subscriber base, LiveXLive provides an amazing opportunity to reimagine how people experience live music, discover new artists, and engage in music as a lifestyle.”
McCormack most recently co-founded SNKR/inc., a global youth culture brand. He previously served as AOL’s Global President, Video and Studios, and was a key player in AOL’s sale to Verizon. Prior to his tenure at AOL, McCormack was EVP of Digital Media for Viacom’s Music Group, helping MTV build a user base of more than 100 million followers. While at Viacom, McCormack also created the O Music Awards, developed Artist.MTV and launched the MTV Music Meter, an algorithm-based discovery tool that recommended music based on social media traction.
Earlier in his career McCormack served as SVP of New Media and Digital Product at Cablevision, and he began his digital media career as one of the earliest employees of iVillage.com, and he served as the Chief Technology Officer at Flooz.com, an online currency precursor to Paypal and Bitcoin, which he co-founded in 1999. A native of Dublin, Ireland, he holds an engineering degree from the Dublin Institute of Technology. [Photo credit: James Stenson]
