Meruelo Media Buying KXOS/Los Angeles
• Meruelo Media, a division of the Meruelo Group continues its campaign to expand its Los Angeles radio portfolio with the announcement that it has entered into agreements with 93.9 Holdings, Inc. and Grupo Radio Centro Los Angeles to purchase Regional Mexican KXOS-FM (Radio Centro 93.9)/Los Angeles. This latest transaction follows Meruelo Media’s pending acquisition of KLOS/Los Angeles from Cumulus Media, which is expected to close in the third quarter of 2019. After the customary government approvals, KXOS will become the seventh station in Meruelo’s Los Angeles media cluster, joining KLOS, KPWR (Power 106), KDAY, KDEY-FM, KWHY-TV(Channel 22) andKBEH-TV (Channel 63).
“The acquisition of 93.9 FM KXOS is a key piece in our media division expansion strategy,” stated Alex Meruelo, Chairman and CEO. “Our group has done an amazing job curating some of the most recognizable local media brands into one extremely powerful portfolio.”
Otto Padron, President and COO of Meruelo Media added, “What an amazing few weeks these have been! Adding these spectacular call letters to our full-market FM radio station SoCal cluster authenticates our hyper-local media strategy to super-serve clients, partners and our community. We are also looking forward to a productive multimedia content relationship with our friends of Grupo Radio Centro Mexico.”
Padron stated that Meruelo Media will also launch with Grupo Radio Centro an all-news Spanish-language format using one of KXOS’s HD Radio channels. In addition, they will also work with the Mexican broadcaster to develop other multimedia content for Meruelo’s KWHY 22-TV. Meruelo Media expects the transaction to be completed in the third quarter of 2019, after customary regulatory approvals are obtained.
