Merves Joins Cumulus As SVP/Digital
• Cumulus Media has named Jared Merves as Senior Vice President, Digital, effective Jan. 18, 2022. In this new role, Merves will lead and further shape the Company’s digital strategy with a focus on generating revenue across multiple Cumulus platforms and channels.
Merves brings with him more than 15 years of experience, most recently serving as Chief Revenue Officer of Distributed Media Lab, which had acquired Merves’ company, Wundervue, which supports media companies and advertising agencies in their digital transformation, operations, product development, and growth opportunities. Merves was previously Chief Digital Officer of Belo and Company in Dallas and held significant digital roles at Tegna and Cars.com.
Upon his arrival, Merves will report to Cumulus President & CEO Mary Berner, who commented, “Jared has been at the forefront of digital media throughout his career and has helped many companies propel their businesses forward through innovation. Digital has been a critical and successful pillar of our business strategy, and Jared brings the experience, creativity and technical expertise to build on that foundation and catapult us to the next level.”
Merves remarked, “Cumulus Media is a leading player in the growing market for all forms of audio, and I’m thrilled to be joining such a talented team as we drive accelerated digital revenue and pursue opportunities across the multi-dimensional space.”