NAB Names Caldwell VP, Member Experience
• The National Association of Broadcasters (NAB) announced the hire of Bradford Caldwell as Vice President of Member Experience. This newly created position follows the December retirement of B.J. Corriveau, NAB SVP of Member Services and Operations.
In his new role, Caldwell will be responsible for all aspects of the NAB member experience, including content, programming, networking, and other engagement strategies that provide value to members and their businesses.
Caldwell starts on Feb. 1 and will report to EVP of Industry Affairs April Carty-Sipp. “As a third-generation broadcaster, Bradford knows what it takes to operate stations on a day-to-day basis,” said NAB President & CEO Curtis LeGeyt. “He’s well-respected by his peers and our membership will benefit greatly as he helps NAB continue serving the needs of the broadcasting community.”
Caldwell was most recently the CFO of East Arkansas Broadcasters (EAB), which owns and operates 31 radio stations in Arkansas. Caldwell has served as a member of the NAB Radio Board of Directors representing Arkansas and Tennessee and is a past chairman of the Arkansas Broadcasters Association. He’s currently Chairman of the Cross County, Arkansas Community Foundation and a past President of the Cross County, Arkansas Chamber of Commerce. He is also a past board member of the Arkansas Science and Technology Authority. Caldwell holds an undergrad business degree from Georgetown University and an MBA from the Thunderbird School of Global Management at Arizona State University.
