Pandora To Acquire AdsWizz
“Since I joined Pandora six months ago, I have highlighted ad tech as a key area of investment for us,” said Roger Lynch, CEO of Pandora. “Today we took an important step to advance that priority and accelerate our product roadmap. With our scale in audio advertising and AdsWizz’s tech expertise, we will create the largest digital audio advertising ecosystem, better serving global publishers and advertisers — while improving Pandora’s own monetization capabilities.”
At the closing of the transaction, AdsWizz will become a subsidiary of Pandora, with Mr. van de Wyer remaining CEO of AdsWizz. This transaction is expected to close in the second quarter of 2018 and is subject to the usual closing conditions and regulatory approval.