Patel Named EVP, SmartAudio @ iHeart
Patel most recently served as Head of Sales Research & Insights for Vox Media, but she previously spent four years as a member of iHeartMedia’s research team, rising to VP of Research, Insights & Analytics. She also worked at Radius GMR and KPMG Nunwood. She began her media career in 2006 as a research executive for The Nielsen Company, based in Mumbai, India.
“It really is the golden period of audio,” said Patel. “I’m thrilled to be returning to iHeartMedia where data and consumer are genuinely front and center, which means working on truly disruptive and future ready research initiatives designed to address the client and marketplace needs. It’s truly humbling and an honor to be a storyteller and voice for iHeartMedia.”