Pohlad Family Pledges $25 Mil For Racial Justice
• In response to the murder of George Floyd and the deeply ingrained systemic racism in our country, the Pohlad Family, owners of Go Media Rhythmic KZGO (Go 95.3) and Alternative KQGO (Go 96.3)/Minneapolis announced that they are committing $25 million to racial justice, bringing to bear resources of the Pohlad Family Foundation, Pohlad family members, and Pohlad Companies in a two-phased, community-based approach.
In the short term, the Pohlads are focused on providing immediate relief and rebuilding organizations in impacted communities. In addition to encouraging employee volunteerism and matching employee donations across Pohlad Companies, the Pohlad Family Foundation will support grassroots organizations doing this important work. The Pohlad organization also plans to work with local government, philanthropic organizations and the business community to help rebuild businesses that have been destroyed, with the goal of ensuring the continued cultural diversity and affordability of the local areas.
Over the long term, the Pohlad family will focus on impacting structural change through the Foundation. They will partner with other equally committed organizations to help change the systems that create racial inequities and marginalize people of color.
