Rich O’Brien Joins SBG
• Sun Broadcast Group, a Gen Media Partners Company, has announced the appointment of syndication legend Rich O’Brien as its Vice President of Programing & Affiliate Relations. O’Brien comes to SBG with over 25 years of experience in national radio syndication, having most recently served as a VP of Radio Programs for Superadio Network, where he co-created, launched and affiliated Saturday Night Online LIVE with Romeoon over 170 stations, affiliated and managed talent for Sunday Nite Slow Jams, Baka Boys Hip Hop Master Mix, A-Town Sound Imaging, Weekend Throwdown with Jagger, Supermixx, The Steve & DC Show, The Ace & TJ Show, Retro Pop Reunion, Rise Up with John Ritter and Party Playhouse. O’Brien was also an on-air Producer for the iconic Open House Party and Music Director of City FM, Superhit Country 24-hour formats.
In making the announcement, Jason Bailey, Sun Broadcast Group (SBG) President & Founder said, “Rich was an obvious choice for us, as we are expanding our team. He brings talent to our affiliation efforts and a fresh new perspective to our programming lineup. His involvement with SBG comes at the perfect time, as we are unveiling new shows and services for 2019.”
O’Brien (center), bookended by Bailey and Sun COO Julio B. Aponte, Jr., remarked, “I am so excited about this new opportunity to work with SBG’s 5,500+ affiliates across the country and take our programing and affiliate relations to a whole new level. With our new partnership and an entire new lineup, I have no doubt that 2019 will be our most successful year yet.” O’Brien is based at SBG’s Boston office and can be reached at 508-787-0082 or robrien@sunbgi.com.
