Sosa Named Pres. Of Venue Nation
• Live Nation has named Sherri Sosa as President of the company’s newly unveiled Venue Nation business. In her new role, Sosa will oversee all operations, business development and marketing for the company’s portfolio of 100+ venues across the U.S., including amphitheaters, ballrooms, theaters, and clubs across the country.
Sosa arrives bearing 25 years of experience working at the intersection of entertainment, hospitality and venue operations, the last 18 years with Caesars Entertainment Corporation, overseeing the growth of iconic brands such as the Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah’s New Orleans and The Linq in Las Vegas.
Sosa will work closely with Bob Roux, President of Live Nation Concerts and Tom See, Chief Operating Officer of Venue Nation, to oversee operations, growth and development of the venue management business, as well as key artist and partner relationships. “We are excited to have Sherri join our team and lead our world-class portfolio of venues across the U.S.,” said Roux. “Venues are the heart of the industry, where artists and fans come together for unforgettable live music, and we cannot wait to see Sherri help take Venue Nation to the next level. Her experience in bringing brand experiences to life and her passion for the guest experience are sure to energize our venues as we welcome live music back into our lives.”
Sosa remarked, “It’s an incredible honor to be leading Venue Nation’s robust portfolio of venues across the U.S. during this pivotal time for the industry. Venues are at the heart of the live music experience, and I’m excited to help continue to grow the business with the best-in-class venues management team at Live Nation and to be able to bridge my years of experience in entertainment and hospitality with my passion for live events.”