TuneCore Expands Into Southeast Asia
• TuneCore, a global leader in digital music distribution for independent artists worldwide has officially launched operations across Southeast Asia (SEA), which encompasses Indonesia, Vietnam, the Philippines, Singapore, Malaysia, Thailand, Cambodia and Myanmar.
TuneCore’s Southeast Asia operations will be spearheaded by Cyrus Chen (pictured, below), who joined the company in late 2020. Prior to joining TuneCore, Chen worked with organizations such as Changi Travel Services and eatigo International, where he was responsible in conceptualizing and orchestrating strategic plans that reinforced brand image and helped companies develop integrated business strategies to scale across regions.
Chen will report to Faryal Khan-Thompson, VP, International, who said, “In the Southeast Asia market, the music industry is growing at a steady pace, with the number of potential music listeners in Asia exceeding 3.5 billion. With Cyrus at the helm, TuneCore is uniquely positioned to help independent artists in Southeast Asia grow their fan base through the company’s game changing education, best in class tools and wide ranging global reach, all while allowing artists to keep all rights to their music and earn 100% of 100% of their revenues.”
Commenting on TuneCore’s expansion, Chen said, “I’m honored to join TuneCore and work with Faryal and the larger team to introduce the company’s services to Southeast Asia. We are an emerging music market with vast potential and a diverse population of varying cultures and languages. TuneCore’s parent company Believe entered the market in 2013 and has since developed a deep understanding of each country’s local music scene. TuneCore is leveraging that deep local industry knowledge to build our offerings, catered to the specific needs of independent DIY artists in the region, with scalable services at a competitive price, while supplying high value.”
TuneCore is owned by Paris-based digital music company Believe, which currently operates in 50+ countries and together, the two companies distribute a significant share of the world’s digital music. Earlier this year, TuneCore launched operations in LATAM and Africa, bringing its total presence to 14 countries on four continents, and thereby making the company the independent DIY distributor with the largest global footprint.
