TuneCore’s Gleeson Champions Keychange

• Andreea Gleeson, who was recently named CEO of leading independent digital music distributor TuneCore has been named as U.S. Ambassador for Keychange, the international initiative with a mission to transform the music industry by achieving 50% women and gender minority representation across festivals and organizations. TuneCore and parent company, global digital music company Believe, have committed to the Keychange global gender pledge for parity.

Gleeson commented, “Keychange’s mission aligns with TuneCore and Believe’s fierce commitment to gender parity across our artist and employee communities. While the discrepancy that exists currently in the music industry has become more recognized, the challenges and barriers facing female creators are still there and remain poorly understood and unsolved. We all need to be aware and ask ourselves what we can do to move the needle. I’m looking forward to working alongside my fellow Keychange ambassadors to break down unnecessary barriers in the industry and incite real change.

Earlier this year, TuneCore partnered with MIDiA Research to execute the study BE THE CHANGE: Women Making Music 2021, which examined the reasons why females continue to be underrepresented in the music industry. The study gained major traction, spotlighting the challenges female creators face, and led TuneCore and Gleeson to Keychange.

Mark Mulligan, Managing Director of MIDiA Research noted, “When Andreea and TuneCore came to MIDiA with the impetus that drove the BE THE CHANGE.. study, we saw it as an opportunity to incite real change, but only if the conversation continues beyond the study, and only if we understand that the blockers to gender parity are not ‘women’s problems’ to be solved just by women. Men, women and gender minorities must join together with all the music industry’s organizations and constituents to activate a sea change.”