WMMR Marks 40 Years Of Pierre Robert
• Beasley’s mighty 93.3 WMMR/Philadelphia proudly announces the 40th anniversary of legendary Philadelphia Rock n’ Roll DJ, Pierre Robert! To mark this momentous radio milestone, the station will host a month-long celebration of highlights commemorating the most iconic moments broadcast by a most unique, warm, and recognizable personality.
Robert began his radio oddyessy aboard his trusty microbus, “Minerva,” when he left his hometown of San Francisco in 1981 to look for a radio home in the City of Brotherly Love. Upon his arrival, there was a natural fit with ‘MMR, the progressive Rock N Roll radio station located on Rittenhouse Square in the heart of Center City, Philadelphia. Robert’s four-decade run began on the overnight show, followed by his short-lived, mid-’90s venture into AM Drive, leading into his current market-leading position in middays.
The Philly area listening audience has enjoyed 40 years of Pierre’s musical passion and positive outlook, with his diverse appreciation for all things rock n’ roll, including a vast knowledge of the music they all love. Pierre is best known for his interview style, creating an inviting environment for Rock’s biggest names to enjoy a genuine conversation about their craft and experience. His concert coverage and his famous “Roaming Rock Microphone” have become staples of the city’s concert scene — interviewing fans and artists, sharing that audio from arenas and clubs that no other personality has had the ability and passion to produce.
“To quote a little band from San Francisco, ‘What a long, strange trip it’s been’… to which I would add ‘wonderful and absolutely magical,'” said Robert. “A thousand thanks to this radio station, its staff through the years, and most importantly, our amazing loyal listeners, who have allowed me to continue the journey!”
“I’ve never worked with a more beloved air talent,” said Bill Weston, Beasley VP of Talent Development and PD of WMMR. “Go to a concert with Pierre Robert and you’ll never make it around the concourse as he is stopped every seven feet by an otherwise perfect stranger shouting, ‘Hey Pierre!’ typically followed by smiles, conversation, and a selfie — only to be repeated steps away. It says something about him that his fans are unafraid of dismissal or rejection, trusting he’s the same man they love listening to each day on WMMR. He is a gift to our city.”
Pictured: Pierre Robert setting the stage for complete concert coverage of WMMR’s 50th Birthday Concert starring Bon Jovi, May 3, 2018 inside Wells Fargo Center, Philadelphia. [Photo Credit: BP Miller/Chorus Photography]
