Beasley Well Lit In Vegas
Beasley Media Group has added a new AC station to the Las Vegas radio landscape with yesterday’s launch of Lite 101.5 FM, which is being fed via a skillful combination of translator K268CS and KCYE-HD2. “Lite 101.5 is the perfect choice for the Adult Modern Listener who feels Variety is important in their music taste,” said Operations Manager John Candelaria. “The station has a playlist that includes the best songs from the ’80s, ’90s, sprinkled in with some ’70s and Today’s Hits from Maroon 5, Adele and Bruno Mars. The new format is a great addition to our Las Vegas cluster of stations. This is a very exciting time for Beasley Media as we grow in the Las Vegas market.”
Market Manager Tom Humm said, “We are pleased to add a 6th station to the Beasley Las Vegas radio group. Lite 105.1 FM will further complement our iconic brands and program to the affluent adult audience utilizing the Adult Contemporary format. Beasley Media Group continues to expand its entertainment assets to serve both our listeners and clients’ needs, providing great music, news and information to our community.”
Justin Chase, Beasley EVP of Programming commented, “Beasley is now the premiere cluster of radio stations in Las Vegas, particularly when it comes to serving the female audience. This station only makes it stronger. I want to congratulate Tom Humm, John Candelaria and the engineering department for giving us a top quality product!” As we speak, Lite 101.5 is rolling through… hang onto something… 10,000 songs in a row, commercial-free.
