Meruelo Media Aids SoCal Fire Relief
• Meruelo Media, the largest minority-owned single market specialty media cluster in Southern California, is partnering with the American Red Cross to support disaster relief efforts for those impacted by the 2025 California Wildfires — KPWR (Power 106), 95.5 KLOS, KLLI (Cali 93.9), and 93.5 KDAY/Los Angeles are joining forces to provide crucial assistance and help the community recover from the devastation. As wildfires devastate the Los Angeles area, Meruelo Media has been delivering around-the-clock emergency coverage across all four stations, providing critical information to hard-to-reach communities, joining supply/meal distribution centers and ensuring public safety.
Pio Ferro, Head of Audio Brands at Meruelo Media, said, “This is what makes radio crucial — the ability to jump at a moment’s notice and deliver lifesaving info, point people towards safety, connect those who need help with those who are willing to help. A trusted light during dark times.”
Otto Padron, President of Meruelo Media, remarked, “In times of crisis, our deeply rooted local brands ensure that our priority communities receive the life support and right information to begin the healing needed to rebuild. When the power fails and the world goes dark — no electricity, no connection, no direction. In the silence, Radio is the voice that guides us through the firestorm.”
Alexis Meruelo, Chief Purpose and Vision Officer of the Meruelo Group, added, “Our hearts are with the communities and families affected by these devastating fires. Joining forces with the Red Cross to support relief efforts is our priority. This is the home we love, and together, we will rebuild #SOCALStrong.”
To contribute, visit redcross.org/meruelo, call 1-800-RED CROSS (800-733-2767), or text REDCROSS to 90999.
