Sound Of Silence Thursday @ 1pm
Beasing (pictured here enjoying a rare moment of levity) then turned the mic over to VP/GM Peter Burton (right), who thanked “Our incredible listeners and advertisers that have supported this special brand over the last nine and a half years. Also thank you to amazingly dedicated employees of The Sound. I will miss seeing you every day.” Burton then broke the news that the corporately mandated sign-off would happen at 1pm PT Thursday. Burton added, “We are going to rock it out until then, but it will be over at 1pm.” The exchange was captured on video and posted on Facebook.
• RAMP later caught up with Beasing, who was kind enough to share some late-inning thoughts with us. He remarked, “Larry Rosin of Edison Research told [The Sound’s original owner] Bonneville not to do this. Thank God they didn’t listen (pun intended). And ever since, we’ve had bosses right up through Entercom who said, ‘This one can break the rules, because it HAS to.’ BIG thanks to all my fellow rule-breakers through the years, and to Greg Solk and Peter Burton for being stupid enough to hire me.”
• We strongly urge you to take the time to read Beasing’s heartfelt “Love Letters To The Sound Air Staff,” posted on LARadio.com.