Columbus Has A Whole New Vibe

iHeartMedia Columbus, OH yesterday flushed the format on former Fox Sports affiliate WYTS-AM (also available at 105.3 via translator W287CP) and in its place launched a new Urban AC outlet — please welcome Vibe 105.3, Columbus’ R&B and Throwbacks. The new station is under the command of longtime market vet Mike Eiland, who will serve as PD and also do mornings. Eiland will stay plenty busy in his other capacities as APD of Adult Hits sibling WODC (93.3 The Bus) and as the cluster’s Community Engagement Director.

The rest of the broadcast day will be filled in by veteran iHM Custom personalities — KJ Brooks (midnight-6am); Joe Soto (10am-3pm) and JoJo (3-7pm). Michael McCoy, SVP of Programming, said of the flip, “This gives Columbus another choice in Urban music that appeals to a broad demographic.” iHeartMedia Region President Brian Dytko added, “We are excited to offer another great brand to Columbus advertisers that gives us increased depth to our already broad and successful group of radio stations.”