Festive Holiday Flips

• Milwaukee Radio Group’s WLDB (B93.3)/Milwaukee started playing all Christmas music last night at 7pm with Bing Crosby‘s perennial classic, “It’s Beginning To Look a Lot Like Christmas.”

PD Michelle Rutkowski said, “B93.3 is proud to once again be Milwaukee’s only 24/7 Christmas music station and provide our listeners with a truly local Christmas experience that emphasizes holiday traditions and events in our community.” Listeners can vote for their favorite Christmas songs at B933fm.com or using the free B93.3 app.

• At 1:35pm Wednesday, Adams Radio Group AC WWFW (103.9 Sunny FM)/Ft. Wayne, IN flipped the big Christmas switch for the 4th consecutive year. “The weather has gotten colder this week,” said Rob Mackenzie, 103.9 Sunny FM Director of Programming. “It seems this year, more than in years past, people are ready for the holidays, and the feel-good energy, the warm memories of years gone by. We are happy to once again provide the Christmas soundtrack to Fort Wayne.”

For listeners not quite ready for 24/7 Christmas, 103.9 Sunny FM’s regular playlist of the ’80s ’till Now is streaming on 1039sunnyfm.com.