Formats ‘N Whatnot
In making the announcement, Al Mayers, Global Head of Bloomberg Radio and Television said, “We have been eager to expand our presence in the Boston area to deliver the best of Bloomberg Radio to this important market of those who manage money, move markets and shape the future of global business and the innovations of tomorrow.” Mary Menna, VP/Market Manager of Beasley Media Boston was equally effusive, commenting, “We’re excited to partner with a global news and business leader of Bloomberg’s magnitude. This unique programming underscores the company’s commitment to providing our listeners with the very best content and compliments our five existing music brands in Boston.” Bloomberg Radio will continue to broadcast on iHeartMedia’s WXKS-AM and WJMN HD2 for the next few months.
Elizabeth Hamma, SVP/Market Manager of Alpha Media, West Palm Beach commented, “640 The Hurricane is like a CAT 5 storm that will whip up the South Florida market with relevant and entertaining content for men. It’s a station designed for the passionate sports fan.” WMEN PD Paul Mason added, “With big brands and big names we will be the fan’s evacuation route from boring sports talk radio. 640 The Hurricane will give the sports format a much-needed edge in the market.”