Formats You’ll Flip Over
Commenting on the flip, Del Rio said, “We launched WiLD using two amazing voices — Saint John and Vanessa James. They have great chemistry and will definitely add to the vibe and lifestyle we will create for the market with this new station. On-air personalities will start in February followed by a new morning show set to debut in March.” The new station is currently doing something truly outlandish — playing 10,000 songs in a row, commercial free!
Market President Nicky Sparrow added, “The Rumba format has a proven track record of success among Hispanic listeners, and the appetite for this music and programming is quickly growing in Jacksonville. I’m excited to make Rumba a staple among our Spanish-language community.” Beginning Monday, January 23 Rumba will begin airing the Enrique Santos Show weekdays from 6-10am. The full programming lineup will be announced at a later date.