Done Deal: KSON & Energy Swapping

• At midnight ET last night, the merger between Entercom and CBS Radio became final. And that’s when various radio puzzle pieces began to change position. One of the more notable moves was Entercom Country KSON/San Diego, which at the stroke of 9pm PT left its longtime 97.3 frequency and relocated up the dial to its new home at 103.7, which had been the location of its newly acquired Top 40 sister station, former CBS Radio property KEGY (Energy 103.7).

But fear not, Energy fans — KEGY is indeed relocating to KSON’s former 97.3 spot — rebranded as Energy 97.3. The reasoning behind the swap was that KSON recently lost its simulcast partner, 92.1 KSOQ/Escondido, CA, which was one of the three stations, along with KSWD (100.3 The Sound)/Los Angeles and WGGI-FM/Wilkes-Barre-Scranton, PA that Entercom spun off to the non-profit Educational Media Foundation (EMF). It was said that 103.7 has a higher tower and a stronger signal in the northern portion of the metro to better cover the gap created by the loss of KSOQ.

While the Energy staff completes its move, we are told that programming will continue off-air, available only through the Radio.com app commercial-free until 6am on Monday, November 20, when the rebranded Energy 97.3 makes its formal debut.