Pats, Entercom Renew Vows
• The New England Patriots and Entercom announced a multi-year partnership extension. The agreement includes broadcasting rights of Patriots Monday and Patriots Friday on WEEI/Boston, headlined by soon-to-be six-time Super Bowl champion/MVP Tom Brady and Patriots’ Head Coach Bill Belichick. Brady will kick off Patriots Monday with a weekly appearance on WEEI’s Kirk & Callahan morning show, while Belichick will wrap up Patriots Monday in afternoon drive with his weekly appearance with Dale & Holley with Keefe.
“As the voice of New England sports, we’re proud to extend our partnership with the New England Patriots, an elite organization that like Entercom, is committed to bringing WEEI listeners and Patriots fans the compelling sports content they seek,” said Mark Hannon, SVP/Market Manager, Entercom Boston.
Entercom EVP of Programming, Chris Oliviero added, “Entercom is enthusiastic of and committed to its role as the nation’s premiere sports audio producer. Continuing this winning combination of WEEI and the Patriots, one of Entercom’s over 40 professional team partnerships, is a strong sign of that commitment and passion to our listeners.” The partnership between the Patriots and WEEI began in 1995 with Patriots Monday, and expanded to include Patriots Friday during the 2008 season.
