NRG Flips The Keg/Omaha To Adult Hits

• NRG Media has been busy this week in Omaha, flipping KOOO (101.9 The Keg) from Classic Rock to Adult Hits as “The New 101.9 The Keg,” under the direction of veteran programmer Jay Michaels, who adds The Keg to his Omaha PD portfolio, along with Hot AC KQKQ (Sweet 98.5) and Rhythmic KOPW (Power 106.9).

Operating under the positioning statement “#1 for Variety,” the New 101.9 The Keg will feature core artists like Bon Jovi, Madonna, Queen, Journey, and George Michael, etc. The New 101.9 Keg has also launched a new morning show featuring a familiar voice — Matt Tompkins, former morning co-host on Sweet 98 has crossed the hall to anchor the new music-intensive-yet-interactive Matt In The Morning show. Matt in the Morning is followed by Crash Davis in middays and Mike Neville in afternoon drive.

NRG Media Omaha Market Manager Mark Shecterle stated, “I’m beyond excited to have Jay leading the charge from the programming and music side, while veteran on-air talent Matt Tompkins will kick-off the day with a fun, new and entertaining morning show on The New 101.9 The Keg.” Michaels commented, “This is a huge opportunity for NRG Media to own the adult listener in Omaha.  Who doesn’tlike hearing ‘Sweet Child of Mine’ into ‘Bette Davis Eyes’ and then not knowing what’s going to be played next?”