64th Grammys To Add Inclusion Rider
Currently in development, the Inclusion Rider is part of the larger #ChangeMusic initiative and is being created in partnership with Color Of Change, as well as co-authors Kalpana Kotagal (Partner, Cohen Milstein Sellers & Toll), Fanshen Cox (Head of Strategic Outreach, Pearl Street Films), and key contributors Valeisha Butterfield Jones (Co-President, Recording Academy) and Ryan Butler (Founding Director, Warner Music | Blavatnik Center for Music Business at Howard University).
Poised to be the first major music awards show production to publicly commit to using an Inclusion Rider, the Recording Academy’s adoption for the GRAMMY Awards illustrates the adaptability and expansion of a tool that was originally developed to address systemic diversity and equity issues in film and television. The full inclusion rider will be released publicly on Sept. 16, 2021. The Recording Academy will add the Inclusion Rider as an addendum to a contract between itself and the production company for the GRAMMY Awards. This addendum is a contractual obligation for the production company to make its best effort to recruit, audition, interview, and hire on-stage and off-stage people who have been historically and systematically excluded from the industry.
Rashad Robinson, President of Color Of Change, commented, “There are a lot of unwritten rules in the entertainment industry that create racial exclusion, and at Color Of Change, we know that to change society you have to change the rules. This Inclusion Rider is a written rule that will change the culture of hiring at the GRAMMYs®, and will make inclusion the norm. We are proud to partner with the Recording Academy and hope that this joint effort inspires other entertainment industry leaders to join us in our fight for equity by adopting the Inclusion Rider.” The Recording Academy and Color Of Change are also in the process of developing a public Rider template for video productions that will be released later this year.