Adam Named EVP/GM, Universal Music Canada
• Universal Music Canada (UMC) has hired award-winning Canadian music and media executive Julie Adam as Executive Vice President & General Manager.
The announcement was made by UMC Chairman & CEO, Jeffrey Remedios, who commented, “Julie is an absolute force — she’s an exceptional executive and a passionate, purpose driven leader who has helped shape the Canadian media and entertainment industry. She leads with positivity, inclusivity, and creativity, and cares deeply about artists — as evidenced by her impressive career in service to music.” Remedios added, “I’m so honoured Julie has agreed to join me in leading Universal Music Canada’s outstanding team as we continue to propel our roster of artists to new heights.”
Adam is best known for her two decades of service with Rogers Sports & Media, most recently as President of News & Entertainment, overseeing Rogers’ non-sports television, podcasting and radio business, and the Executive Sponsor of the ALL IN inclusion and diversity program. She has been recognized as Canada’s first female VP of Radio Programming and is a past recipient of the Rosalie Award from Radio Trailblazers and the Diversity Champion Award from Women in Communications and Technology.
“I am beyond thrilled to join Universal Music Canada,” Adam said. “I have deep respect and admiration for Jeffrey, and I am inspired by the culture he and his team have created within the organization. This role, working with this incomparable team, and this incredible roster of artists, is an absolute dream come true. I am, and always have been, in awe of the power of music and those who create it. Music can inspire you, console you, help you celebrate, mourn, or push you to think differently. It can magically bring together a community, our country, and the world. I can’t wait to get started.”
Adam is the current Chair of CARAS (The Canadian Academy of Recording Arts and Sciences, which includes The JUNO Awards, MusiCounts and the Canadian Music Hall of Fame), a member of the Board of Directors for Big Brothers, Big Sisters of Toronto, and author of the leadership book Imperfectly Kind: Why Kindness is the Must-Have Superpower You Need To Lead.
