AMAF Presents ‘Thriving Roots’
• The Americana Music Association Foundation (AMAF) has announced Thriving Roots: A Virtual Community Music Conference, a new online music industry conference experience slated to take place Sept. 16, 17 & 18, 2020. The virtual conference will feature programming with Rosanne Cash, John Leventhal and Mavis Staples as well as AMAF Board Members Jackson Browne, Rhiannon Giddens and T Bone Burnett, with more surprises TBA as the event approaches. A limited number of passes at the $99 Early Bird rate are now on sale here.
Taking place the week originally scheduled for AMAF’s AmericanaFest, Thriving Roots will bring the Americana music community together from across the world for three full days of engaging insight from its top industry professionals and leading artists. The conference will include over 50 stimulating industry and artist-led panel discussions, plus more than 40 immersive special events filled with music. Boasting a wide variety of online programming, attendees are in store for a unique, highly interactive experience that will go beyond today’s webinar-style conferences.
“As we continue to navigate these unprecedented times, we know that there is a need now more than ever to feel connected,” said Jed Hilly, executive director of the Americana Music Association Foundation and The Americana Music Association. “With Thriving Roots, we hope that our community will benefit from coming together in the comfort of their own homes to learn from each other and have timely conversations, while still having opportunities to network and enjoy great music.”
The Thriving Roots platform will enable attendees to set up individual profiles so they can chat through private messaging, hold open discussions on a forum and schedule one-on-one video meetings. In addition to these networking features, there will also be a live virtual exhibit hall spotlighting industry vendors from the close-knit music community. The Thriving Roots platform will launch ahead of the three-day virtual conference at a later date TBA so attendees can personalize their online presence, customize their own daily schedule and begin networking with other attendees. More programming information will be announced in late July. For the latest updates, please visit americanamusic.org.
