Appleton Down Under Again
• Beth Appleton has been named General Manager — Australia & SVP Marketing — Australasia for Warner Music. Appleton (left), who joined Warner Music in 2011, will relocate to Sydney from London, where she has served as SVP of Global Marketing since 2014. In her new post, Appleton will oversee the day-to-day operations of Warner Music Australia, as well as marketing for the Australasian region. She starts on January 22, 2018 and will report to Niko Nordström, President of Warner Music Australasia. The move marks a return to Australia for Appleton, who served as Director of Marketing and Digital/Business Development for Warner Music Australia from 2011-2014, when she relocated to the UK. Nordström remarked, “Since I moved from Finland to Australia earlier this year, I have been constantly impressed by the caliber and dedication of the Warner team Down Under. Beth brings two decades of major label experience to her new post, along with a fantastic knowledge of the entire region, infectious enthusiasm and a passionate devotion to our artists. She will be a tremendous addition to our family, and I know everyone is looking forward to welcoming her back to Sydney.”
Stu Bergen, CEO, International and Global Commercial Services for Warner Music Group said of Appleton, “Since joining the Warner Music family six years ago, Beth has proved to be an outstanding member of our global team. She has championed fresh digital strategies and innovative relationships that have hugely benefited our artist campaigns. I know that Niko and Beth will be great partners in leading our Australasian company.”
Appleton commented, “I’ve had the rare privilege of working for Warner Music on two continents and there’s no doubt it is a global music company second to none. The future is about developing new and creative ways of bringing our amazing artists’ music to the widest possible audience and I’m excited about continuing to meet that challenge in this new role. I want to thank Stu and Niko for this wonderful opportunity, and my friends and colleagues from around the world for their great support over the past three years.”
