Appleton Named CMO Of Jaxsta
Appleton (left) is a 25-year music industry pro who most recently served as GM & SVP Marketing, Australasia for Warner Music Australia. Her previous roles include SVP of Global Marketing at Warner Music Group in the UK (2014-2018); Director of Marketing, Warner Music Australia (2011-2013); Director of Digital, UMG in the UK (2007-2010); and Head of Digital & Business Development at V2 Music in the UK (2003-2007).
Appleton stated, “I’m a firm believer in teamwork, and every song is the beautiful outcome of creative teamwork. Jaxsta uses official sources to credit all those involved in the creation of music, a critical mission in our ever more complex musical landscape. By showcasing all musical creatives and delivering complete and verified data, Jaxsta is creating opportunities for talent in all areas of music. I’m so excited and proud to be joining Jaxsta as CMO as we work together to facilitate incredible possibilities for our global music community.” [Appleton photo credit: Renee Novytarger; Schoorl photo: Ben Orme]