Armitage Upped To SVP of Astralwerks
• Luke Armitage has been named Senior Vice President of Astralwerks, the leading dance and electronic music label in the U.S. In his newly enhanced position, Armitage is charged with overseeing global marketing and daily operations for the label and its overseas brands, including Astralwerks Asia.
Armitage is based at the famous Capitol Tower in Hollywood and reports to Astralwerks’ President Toby Andrews, who said, “Luke has been integral to the growth and success of Astralwerks since he joined in 2018, leading numerous game-changing campaigns and expertly guiding our team. His forward-thinking approach to international and domestic marketing as a combined discipline has really taken the label to the next level, and I’m so thankful to have him growing into this new role as we look into the years ahead.”
Armitage assumes his new role after four years as Astralwerks’ VP of Marketing, during which he oversaw the label’s domestic and international marketing efforts and helped the company rise to its stature as the No. 1 dance and electronic label in U.S. market share from No. 9 in 12 months. Armitage said, “We are incredibly fortunate to be working with the most forward-thinking artists in the industry, and I thank them — and their managers — for their daily trust in me to help them tell their story through their art. Astralwerks has been the pioneer for dance and electronic music in the U.S. for the past 30 years, and I’m incredibly thankful to Toby, [CMG Chair & CEO] Michelle Jubelirer and [CMG President] Arjun Pulijal for the opportunity to help write our next chapter by expanding our artists’ presence globally.”
Prior to joining Astralwerks, Armitage was an International Marketing Manager for PM:AM Recordings. He was previously Label & TV Manager for Metropolis Group, the UK’s leading recording studio complex. Armitage began his career as a synch assistant at Universal Music Publishing Group in 2008 in London. [Photo credit: Kella]
