Basden Named Pres., Sandbox Entertainment
In his lofty new presidential position, Basden will be focused on integrating marketing, imaging, perception and opportunities across all platforms, and create well-established development strategies for the firm’s globally recognized artists including Kacey Musgraves, Kate Hudson, Faith Hill, Dan + Shay, Kelsea Ballerini, Little Big Town, and Midland. He will also be hands-on with Sandbox’s various media and entertainment entities including the highly anticipated Broadway musical Shucked, premiering this spring.
Jason Owen, Founder & CEO of Sandbox Entertainment, noted, “Jake is the sort of star executive who recognizes this is not a business of boxes and lanes. He is beloved by all and brings elevation to everything he touches. From conceptualizing events to executing campaigns, there’s no one whose vision can see a project from conception through to not just success, but the highest awards recognition for whatever arena they’re in. Sandbox’s incredible team was formed as an entertainment firm whether it meant movies, television, touring or career direction. Jake excels in all of those spaces. And let’s face it, he survived my dear friend Scott Borchetta for 12 years, so there is nothing he can’t do.” [Photo by Jason Myers]