Bass, Bouab & Gaba Elevated At AMG
• Rayna Bass and Selim Bouab, Co-Presidents of 300 Entertainment, have taken on broadened responsibilities at Atlantic Music Group (AMG) as they are appointed joint Co-Presidents of Hip-Hop, R&B & Global Music at Atlantic Records.
At the same time, Lanre Gaba will assume a new advisory role at AMG as Executive Vice President, Artist Strategy & Development. Based in New York, Bass, Bouab, and Gaba will continue to report to AMG CEO Elliot Grainge. Pictured, (l-r): Bass, Bouab & Gaba
Grainge said, “Rayna and Selim have been at 300 for over a decade, and they’ve done an incredible job, creating a unique artist-centric community that drives culture. They’re immersed in the tone and taste of what’s next, championing artists with a deep understanding of both how to fuel the creative process and energize fans. Their game-changing work at 300 makes them ideally suited to help take our strategy to exciting new places.” Speaking of Gaba, Grainge noted, “Lanre brings her wide-ranging knowledge to the AMG center in a new role. Over her many years at Atlantic, she’s been a passionate artists’ advocate, insightful business leader, and team builder, and I know she will continue to carry those values forward in this new position.”
Bass began her career as an intern at Island Def Jam before joining the company as a full-time Marketing Assistant. In January of 2014, she became 300’s first marketing hire and was promoted to SVP of Marketing in 2019. Bouab also joined 300 in 2014, moving up the ranks to become SVP/Head of A&R prior to his appointment as Co-President. He also launched the label Unauthorized Entertainment. Prior to 300, he held posts at Def Jam, Asylum, and Sony Music Entertainment.
In a joint statement, Bass and Bouab noted, “At 300, we’ve always had an artist-first, independent mindset and an entrepreneurial spirit of hustle, grit, and creativity. We’re looking forward to working closely with Elliot and bringing that same philosophy to our new posts — helping unlock even more potential in a label that’s already full of brilliance, passion, and so much opportunity. We will continue our dedication and service to the culture that has birthed some of our biggest stars and raised some of our brightest executives.”
Gaba has been with Atlantic for over two decades, most recently served as President, Black Music for Atlantic Records. Prior to Atlantic, Gaba held posts at EMI Music Publishing and Ruffhouse Music Publishing. “I’m proud of everything we’ve achieved at Atlantic and the way we’ve supported artists and culture,” Gaba said. “It’s a privilege to continue carrying that mission forward and keep elevating powerful, meaningful music that makes a difference. A big thanks to Elliot and the team for this opportunity. The Hip-Hop, R&B, and Global team is in great hands with Selim and Rayna.” [Bass photo: Flo Ngala / Bouab photo: Tamara Soueidan]
