BBR Expands International Outreach
• BBR Music Group recently tapped Lynette Garbonola for the newly created position of VP of International, while Chris Loss will become the new VP of Digital Strategy & Analytics.
Garbonola (left), who joined BBR in 2010, transitions from her current role as VP of Digital Media. She previously spent 16 years at Warner Music Nashville, helping launch their New Media/Digital Department and rising to VP of New Media. Loss segues from his current position of VP of Promotion for Stoney Creek Records. Loss (right) began his music industry career on the radio aide before becoming Director of West Coast Promotion for Lyric Street in 2002. He was part of the team that launched The Valory Music Co. in 2007, serving as Director of National Promotion and was later upped to VP of Promotion. He joined Stoney Creek Records in 2012.
Garbonola reports to Jon Loba, EVP of BBR Music Group, who said, “The creation of a position in Nashville dedicated exclusively to representing our artists outside of the U.S., as well as BMG artists throughout the globe in Nashville is a massive step in capitalizing on the significant and growing demand for Country music worldwide. Lynette has a track record throughout her career of jumping in feet first, identifying and seizing opportunities in an ever-changing marketplace. Add to that her understanding of digital and its role internationally and she is a perfect fit for this role.”
Loss will also report to Loba, while working closely with VP of Marketing JoJamie Hahr. “Anyone who knows Chris Loss, knows he is a data and analytics genius,” said Loba. “Our tech partners always include him in beta tests because they know he will identify problems before they do. Matched with his insanely creative mind and programming/promotion background, he will grow the position in ways we can’t even imagine yet.”
Expect an announcement on Loss’ replacement as VP of Promotion at Stoney Creek later this year. In the interim, Renee Leymon, VP of Radio Syndication & Group Strategy will cover those duties. Garbonola can be reached at 615-610-2100 or lynette@bbrmusicgroup.com; Loss can be reached at 615-610-2117 or chris@bbrmusicgroup.com and you can contact Leymon at 615-610-2118 or renee@bbrmusicgroup.com.
