Betley Joins Warner Records As SVP, Creative Sync
• Julia Betley has joined Warner Records as SVP of Creative Sync Licensing. Betley comes to Warner following a decade at RCA Records, where she most recently served as VP, Licensing & Soundtracks. In her new post, Betley is based at the label’s downtown L.A. headquarters and reports to Claudia Butzky, Warner Records’ EVP, Brand Partnerships & Sync. Betley will work closely with Butzky to develop the strategy for creative music placement & campaigns across film, television, gaming, sports, and related platforms.
“Julia has a deep understanding of how a magic combination of music and image can propel storytelling in dramatic and meaningful ways,” said Butzky. “She has a proven track record of success across multiple platforms and genres, and she’ll be a fantastic asset to our team as we find original and inventive opportunities for our artists. We’re excited to welcome her into the Warner Records family.”
Betley remarked, “Warner Records is home to an incredibly dynamic roster of artists, which makes my job really exciting. I look forward to working with all this great music and some of the best creatives in the business. I love what can happen when music and visuals come together to tell a story and create an amazing experience, and finding those special sync opportunities for artists is what drives me. Thanks to Claudia, Tom, and Aaron for this wonderful opportunity.”
Betley spent the past ten years at RCA Records, where she rose through the ranks from Associate Director to VP of Licensing & Soundtracks. She was responsible for the placement and licensing of the label’s frontline recordings across all visual media. Highlights include Miguel’s “Simple Things” for HBO’s Girls; Lucky Daye‘s “Fade Away” for Universal’s The Photograph; and Jazmine Sullivan‘s cover of Jonathan Larson‘s “Come To Your Senses” for Netflix’s Tick, Tick… Boom! Her pitching efforts have also landed placements for artists in major campaigns for Apple, Gatorade, Chase Sapphire, and Ford, to name a few. Prior to joining RCA, Betley was a part of the creative team at Bug Music, during which time she was named to Billboard’s prestigious 30 Under 30 list.
