Big Machine, Varvatos Always In Fashion

Big Machine Label Group President/CEO Scott Borchetta and fashion designer John Varvatos announced a new joint venture — the newly created Big Machine Records/John Varvatos Records. The two men met some five years ago at an Aerosmith concert where Cheap Trick was opening. Borchetta had just begun managing Cheap Trick and signed them to Big Machine Records. Cheap Trick later played a 35th anniversary show celebrating At Budokan at John Varvatos’ Bowery location, and their paths crossed once again.

“The cultural fashion of John Varvatos has always been a powerful rock and roll brand and one I’ve aspired to be a part of,” said Borchetta. “John and I immediately connected with our outrageous love for rock music. When I discovered that he was more than just a fan, and has a true eye and ear for rock talent, I was blown away. Combining our two brands together will help us achieve our goal in finding and enabling the next great rock artists.”

The first artist being represented on the newly created Big Machine Records/John Varvatos Records is California-based rock band badflower. Borchetta and Varvatos previously partnered on the 2015 release of Zac Brown Band’s No. 1, platinum-selling album JEKYLL + HYDE.

Varvatos remarked, “Scott and I are extremely passionate about the future of rock music! Having the opportunity to partner with the BMLG team is the perfect match and timing to find the next rock and roll rebels. We are looking for artists with passion, angst and a soul, and those that have a voice to be heard during these troubled times. People say rock is dead… we say, ‘Long Live Rock!'” [Photo Credit: Big Machine Records/John Varvatos Records]