Big Machine/Varvatos Welcomes Allison Smith

• Allison Smith has joined Big Machine/John Varvatos Records as National Director, Promotion. The label was launched in 2017 and is spearheaded by Big Machine Label Group President, CEO and Founder Scott Borchetta and fashion mogul John Varvatos.

Based in Chicago, Smith (left) previously spent 13 years at Virgin/Capitol Records as Midwest Regional Director of Promotion. She has also worked at Lava Records and London-Sire.

“Allison is the perfect addition to the Big Machine/John Varvatos Records team as we build upon the success of Badflower, Pretty Vicious and the soon-to-be launched Friday Pilots Club,” said Mike Rittberg, Chief Marketing Officer of Big Machine Label Group. Heather Luke, BMLG SVP of Promotion, commented, “We are thrilled to welcome Allison Smith to our team. Allison’s radio promotion expertise and her passion for artist development will further our growth and success as we move into the next chapter.”

Smith remarked, “I’m excited to start the next chapter of my career at Big Machine Label Group with music and brand visionaries like Scott Borchetta and John Varvatos. I’m looking forward to working alongside the team at BM/JVR to continue to break the amazing talent of rock and alternative bands that share the roster! 2019 is going to be epic!”