Black River Adds Davis As Promo Coordinator

• Black River Entertainment announced the hire of Natalie Davis as the new Promotion Coordinator for Black River Records. Davis will report to Black River SVP of Radio Promotion Mike Wilson, who said, “We are very excited to welcome Natalie to Black River. Given her background and experience in the industry, I have no doubt she will be a great fit.”

While attending Texas A&M University, Davis worked as a Media Researcher and Content Developer at Texas A&M’s Digital Media Research and Development Lab. After graduating with a Master’s degree in Science, Davis worked at Strategic Media Systems and the Country Music Association (CMA) before joining Black River. “I am beyond thrilled to start this new journey with Black River!” said the Nashville-based Davis, who can be congratulated at ndavis@blackriverent.com.

Davis succeeds Bailey White, who was recently promoted to Black River’s Northeast Regional Manager.