BMG Christens L.A. Creative Complex
• BMG has officially opened its brand-new, state-of-the-art creative complex to its artists, songwriters, and the music industry. Located in the heart of Hollywood’s Mid-Wilshire district, at 5670 Wilshire Blvd., the 30,000 square-foot, two-floor, full-service music facility was built and relocated entirely during the COVID-19 pandemic and brings together BMG’s Los Angeles-based recordings and publishing operations, as well as its film, books, production music, merchandising operations, and more, all under one roof, operating off the same platform.
In November 2019, BMG announced the deal to relocate its office to a brand-new space; however, by March 2020, all BMG employees worldwide had switched to remote working. What began as a possible three-week stretch of “working from home” ultimately turned into a two-year-long pandemic, with the team in Los Angeles never returning to their previous location. During that time BMG not only renovated and relocated its new offices, but officially returned to in-person office working in Los Angeles on Monday, May 2, opening a new chapter at BMG.
Designed to provide BMG’s employees, artists, and songwriters with a more efficient, modern, comfortable, and collaborative environment, this new facility features sophisticated interior design elements with significant nods to industrial architectural style. Key design components of the connective floor plan include a fully equipped, top-of-the-line songwriter/recording room, a live performance space, state-of-the-art A/V meeting spaces and conference rooms, optimized individual listening rooms, and private breakout rooms with full A/V capability. BMG’s Los Angeles office now also brings acclaimed rock label Rise Records and indie hip-hop label RBC Records together in-house for the first time.
Thomas Scherer, BMG’s President, Repertoire & Marketing, Los Angeles and New York, said, “BMG is home to many of the world’s greatest artists and songwriters. This new location reflects our scale and presence in the heart of Los Angeles, and will further aid our mission to be the most reliable and efficient partner for artists and songwriters around the world.” BMG CEO Hartwig Masuch said, “Los Angeles is a powerhouse location for BMG. The music of the artists and songwriters we work with here resonates around the world. I am delighted to be in L.A. for the official opening of this impressive new space.”
The development and relocation were overseen by Ulrike Gaskins, BMG’s VP, Operations in the U.S., who said, “We are incredibly proud of our newest complex in Los Angeles. Given the obstacles during what was a very unprecedented time, all the hard work and attention to detail that went into developing the space is directly tied into BMG’s approach.” The design was led by Tim Gajewski of NXT Design Studio.
