BMG Takes Command Of Its Streaming
BMG CEO Thomas Coesfeld said, “This is a new chapter for BMG and marks a significant milestone for the music industry more generally as BMG becomes the first new global-scale full-service music company to emerge in the past two decades which controls its key routes to market. Taking direct control of our relationships with streaming services is a major leap forward in our mission to offer artists the most effective and efficient service. The new set-up will enable us to better market, service and advise our great artists and will further improve BMG’s relationship with key digital and physical partners.” Coesfeld added, “We are very grateful to Warner Music Group and ADA for their trustful partnership. With their help we have tripled our recorded business over the past seven years.”
Robert Kyncl, CEO of Warner Music Group, said, “We’ve always known that going direct on streaming was BMG’s ultimate objective and we’re proud to have helped them grow to the scale where they could achieve it. Taking this step will mean we create more space for ADA to focus on developing new partnerships, and for WMG to continue to grow our investment behind artists, songwriters and labels. We wish BMG all the best and know that we will have many other opportunities for successful collaboration.”
BMG’s recorded operation is currently enjoying its most successful run yet with breakout successes for Jelly Roll (Whitsitt Chapel), Kylie Minogue (“Padam Padam”), Rita Ora (You & I) and Lainey Wilson (Bell Bottom Country) and with releases to come this year from Jason Aldean, Kylie Minogue, LP, Chief Keef, Spiritbox and Mötley Crüe.