BMLG Adds Reynolds As VP/Digital Marketing

• Big Machine Label Group announced the appointment of Tim Reynolds in the newly created position of Vice President of Digital Marketing, spearheading digital marketing strategies and online presence for Big Machine Records, The Valory Music Company, Nashville Harbor Records & Entertainment, and Big Machine Rock.

Reynolds joins Big Machine after a three-year run at TikTok/ByteDance, building SoundOn’s music distribution and services business while leading its A&R efforts. “As our world evolves, so must our thinking and approach,” said BMLG Chairman and CEO Scott Borchetta. “When reimagining our digital marketing landscape, vision, and needs, Tim not only checked every box, he added a few. He’s a perfect fit for our label group, and his presence is already being felt!”

During Reynolds’ tenure at TikTok, SoundOn contributed to the viral success of some of the platform’s most explosive tracks, such as Muni Long‘s “Hrs & Hrs,” Nicky Youre‘s “Sunroof,” Armani White‘s “BILLIE EILISH.,” and G-Eazy‘s “Lady Killers II.” Through crafting partnerships with SoundOn, Reynolds also played an integral role in the development of singer-songwriter Katherine Li and Country artist Vincent Mason.

“I’m absolutely thrilled to be joining Scott and the rest of the Big Machine family,” Reynolds says. “BMLG has as incredible legacy of nurturing culture-defining artists, and I’m excited to bring my passion for music and artist strategy into this next chapter. I look forward to collaborating with the team to help amplify our artists and the profound stories they have to tell.”

Reynolds is already on the job, reporting directly to Borchetta, and can be reached at tim.reynolds@bmlg.net. [Photo Credit: Hailey Magoon]